6 Basics of Social Media Marketing to Help You Do Better Online

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If you want to aim big in this new, highly competitive and dynamic online arena, multichannel boosting through social media marketing is one of the key strategies to grow successful fast. It is referred to as one of the hottest trends in digital marketing.

For beginners, they must understand that Social media marketing is more than just having a profile or a page in Facebook or Twitter. Social media marketing is all about engagement and building a unique relationship with other online users who have the potential to become paying customers for your product or services in the long run.

To begin with, let us understand two basic ways to use social media for marketing.

A Word-of-mouth and the recommendations and advice from friends and family is always regarded as an essential tool that influence our purchasing behaviour. Similarly, with social networks emerging as the Internet’s direct equivalent to word-of-mouth, social media users have a humungous ability to share, recommend, like, and comment on almost any content available on the internet that might influence your business.

Another basic way for using social media platforms for online advertising is the integrated paid advertising system that major social platforms have available for online marketers. Paid advertising has the ability to influence and attract targeted audiences.

How can Social Media Marketing help your business?


Direct Interaction

Well the answer is simple, through direct interaction with customers. This is because brands can have direct communication with customers that no other traditional advertising methods offer. This interaction is important for trust building.


Broader and wider audience

Social media marketing allows you to interact not only with your consumers but also to their subscribers and own networks and circle. This helps make more and more people genuinely interested about your brand, product or service.


Gain a Better Insight of Your Target Audience

The more you interact with your social media subscribers, the more you can gain a better insight of your audience and a clearer understanding of what influences them in their spending habits.


Helps reach extensive targeted audience

It helps you target on specific groups of online users or communities with the same likes and preferences.


Helps You Gain Better Search Engine Optimization

Social media channels are used as an integral part of search engine optimization, with social media profiles and pages appearing on top-ranking search results.

The following tips will help you understand the basics of Social Media marketing in an effective yet easy manner. Follow the instructions and see the magic!


1) Create a Smart Content Strategy

Social media marketing is most effective when you create a social media buzz that can go viral and reach an audience base. Ensure good and high-quality content that can be posted or uploaded in your blogs, video sharing sites, pages, profiles and other social media channels.


2) Follow the Rules of Proper Social Media Engagement

You should know the proper rules of interaction with your targeted audiences while engagement is specifically where you can increase the likes, followers, subscribers, comments, shares, re-tweets and other relevant social media signals that boosts your business.


3) Offer a Very Strong ‘Call to Action’

Once building an online reputation and trust with your targeted audiences is done successfully, you can now offer them calls to action that will get them to know more about your brands, products or services. It can range from invitations for sign-up to a newsletter, download an ebook or white paper, or avail of special promos and discounts that you might be offering at that moment.


4) Be Interactive, Respond to Queries

Being interactive is the most important aspect of social media marketing. It is an integral part to create interest in what you have to offer. Failure to respond to comments or queries for a long time gradually creates a dis-interest in you or your brand.


5) Make it User-Friendly

Social media marketing is a channel where you can drive targeted traffic to your main websites or landing pages where all the main sales activities would normally take place. With this in mind, you should ensure that your audiences can easily navigate from your social media pages to your websites as easily as possible.


6) Be Particular about What Works Best for You

While jumpstarting your social media marketing campaign, it is recommended to make use of multiple social media channels that you can manage. It helps in creating a bigger and more targeted reach that can draw in targeted customers to your sales pages. It is most advisable to only focus on platforms that you and the brand best-fit.

Lastly, remember that social media is an extremely influential force in this digital world. It has the power of influencing how people get information or purchase what they need. It is fast reshaping the business and marketing landscape and dynamically evolving over short intervals of time. Effective digital marketing tools that offer best services in terms of revenues and better online reputation with your customers coupled with an outstanding social media marketing strategy will definitely work wonders for your business and help you stay at the top in the long run of competition.



Author Name

Varun Rai

Varun Rai is a keen traveller and an expert in Digital Marketing who has ample experience in working with exponential organizations and runs his own 360 degree Digital Marketing Consultancy Firm.