Apple Event 2019: What’s in store for the ‘Apple-Addicts’?

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The Apple Event 2019 surely made all ‘Apple-Holics’ go berserk after they witnessed some of the latest innovation and a complete new line of iPhones, MacBook, Apple watches and the all-new Apple tv+ and Apple Arcade for the gamers.

It was a huge surprise when finally the latest round of “What the iPhone has in store for us for 2019 and 2020!” was unveiled.

The gala techno-event updated the world about Apple’s out-of-the-box products including the Apple Arcade, a new entry-level iPad for 2019, a new Watch Series 5, and of course, an iPhone 11.

But the greatest eye-catcher was the iPhone 11 Pro and its big brother the Pro Max, both new flagship models that flaunts a triple camera and improved computational photography.

Also, the all new MacOS Catalina is coming in October.

They say that times are changing For Apple it is definitely true because this is the first time Apple is simultaneously streaming the event on YouTube as well as its own site.

Lets go through a roller-coaster ride into innovation and technology

THE THREE MUSKETEERS’: iPhone 11, iPhone 11 Pro & iPhone 11 Pro Max

#iPhone 11 starts at $699

The much-anticipated mainstream iPhone 11 debuted with a dual-camera configuration and a new design in six exciting new colours. It is loaded with features that include an immersive Dolby Atmos audio, Wi-Fi 6, an ultra-wide camera lens and enhanced camera features.

The all new iPhone 11 lets you take landscape selfies and videos and slo-mo video. Interestingly, apple coined this new function as “slofies,” and of course Twitter was not amused. The power-packed new iPhone gets it’s octane in the form of a new A13 Bionic processor (with a faster graphics processor).

In order to flex its raw power, a new action RPG game, Pascal’s Wager from Giant Network was tested for GPU performance and spatial audio. To everyone’s expectation, it was a super-smooth experience.

iPhone 11: What’s new?

– Six Colours: Black, White, Yellow, Purple, Green, Product Red
– A13 Bionic chip
– 64GB, 128GB, 512GB storage capacities
– Hour more battery life than iPhone XR
– Faster Face ID unlocking
– Wi-Fi 6 support, but no 5G
– Dual camera system with a 12-megapixel lenses: wide and ultrawide (switch by tapping on the screen)
– Camera night mode
– 2x optical zoom
– New portrait lighting in monochrome
– 12-megapixel front-facing camera (up from 7 megapixels)
– 4K video for both front and rear cameras, with slow-motion video for the selfie camera
– iOS 13

#iPhone11Pro starts at $999

#iPhone11ProMax starts at $1,099

The next big thing in the Apple’s Pandora Box was the iPhone 11 Pro and its Big-Brother, the Pro Max. Both the phones are fitted with the “Super Retina XDR” OLED displays that are based on the Pro XDR Display. Though It has similar specs, but it is not OLED. Interestingly, the triple camera has the fidget-spinner-look setup, a new matte finish, and uses the A13 Bionic as well. With all these features, Apple still assures a longer battery life. It also comes bundled with the fast-charge adapter.

The all new cameras include an ultra-wide lens — for Apple’s claim of a 4x zoom range — with edge-to-edge focus pixels, with Apple’s improved image processing.

Apple also flaunted its complete new Deep Fusion technology, which enables its super-improved Smart HDR multi-shot mode.

New iPhone 11 Pro and Pro Max key specs

– Two screen sizes: 5.8- and 6.5-inch OLED displays (both 458 ppi pixel density)
– “Super Retina XDR” display supports HDR 10 with Dolby Vision (and Dolby Atmos sound)
– Phone body: Textured matte finish
– 64GB, 256GB, 512GB storage capacities
– Three rear cameras with 4x optical zoom: Wide, ultrawide, telephoto lenses (OIS for wide and telephoto)
– Upcoming camera feature called Deep Fusion compiles nine images to reduce noise and amp up details
– 4 hours more battery life (Pro) and 5 hours longer battery life (Pro Max) than last year’s models
– Faster Face ID unlocking
– Wi-Fi 6 support, but no 5G
– 4K video for both front and rear cameras, with slow-motion video for the selfie camera (aka “slofies”)
– iOS 13 on-board
– Fast charging adapter
– Colours: Midnight Green, Space Grey, Silver, Gold

iPad 2019: Its bigger and better now!

Apple has also consistently worked on user demands and thrive for better uality and innovation in their products. Hence, the company replaced its 6th-generation iPad with the brand new whopping 10.2-inch, seventh-generation iPad optimized for the new iPad OS.

The major improvements include an improved brightness, a better viewing angle, an A10 Fusion chip and has added a Smart Connector coupled with a new smart keyboard cover. Hold your heart as you might soon fall down with astonishment because all of this is for the same price as before, $329.

Watch Series 5: Apple On the go!

One of the major issues (or rather demand) sighted by ardent Apple users was that the display of Apple watches turned off automatically in order to save power. But, the new Watch Series 5 features a new always-on display that can drop to as low as 1Hz refresh to save power, as well as a compass and optimized faces. And it has fancy new bands and faces! GPS models will start at $399 and $499 for cell models. Though the good old Series 3 stays in the line, but the price has been dropped to $199to start. Apple also announced 3 new health studies: hearing, heart and movement and menstrual-cycle tracking with the Series 5 Apple watches.

Apple Arcade: For the game-addicts!

For all those gaming-freaks out there, Apple unleashed a world of tantalizing and heart throbbing game subscription and also took the opportunity to introduce the game-addicts to some new games for its upcoming ‘all-you-can-eat game’ subscription service, coming later this month. It will run at a somewhat affordable rate of $4.99 per month per family, with a one-month free trial.

The demonstrated games during the introduction of Apple Arcade during the event were:

Frogger in Toy Town, from Konami

Shinsekai: Deep Sea, from Capcom

Sayonara Wild Hearts, from Annapurna Interactive

Apple TV Plus: Apple Switches to Subscription

In yet another surprise for Apple lovers, the company announced its online streaming services for the first time which is to launch on November 1 in over 100 countries, for another $4.99 per month for a family subscription. And the good news is, you can get Apple TV Plus for free for a year if you buy Apple devices.

The event also showcased a longer trailer of Jason Momoa’s new sci-fi show ‘See.’

In order to engage people with its video service, Apple said anyone buying a new iPhone, iPad or Mac will get a year of Apple TV Plus for free. This year Apple has clearly been more aggressive in its marketing and business strategies as there are a slew of companies offering streaming video, including giants like Netflix and Amazon Prime. But the company looks confident because of its massive installed base.

With all these new innovations and services from Apple, it now remains to be seen that whether they are able to penetrate deep inside its consumers’ heart or it they work on newer innovations to keep the wheels rolling! But for all the Apple-Fans, 2019 was a year, full of surprises and speculations.



Author Name

Varun Rai

Varun Rai is a keen traveller and an expert in Digital Marketing who has ample experience in working with exponential organizations and runs his own 360 degree Digital Marketing Consultancy Firm.